Since the occurrence of Web2.0 and the innovation of digital devices, people around the world have communicated and interacted with each other more effectively, easily and quickly through sharing information on the Internet (Jameson 2011, pp.211). Based on the increase of Internet users and the appearance of User-Generated Content (UGC), it creates many to many communication as well as empower the users to contribute to collaborating, rating, developing, sharing Internet content, customizing Internet application by expressing themselves through UGC and generate their own products based on the original resources (OECD 2007). From here, remix culture has appeared and widely popular around the world. This blog will use the case ” V.A – VPOP Mashup 2014 – Nguyen Hai Phong” which is one of the hottest remix culture products in Vietnam on YouTube to explain how and why the netizens create and share their products, as well as the positive and negative effects of remix culture.
What is “Remix culture”? What is “Remix”? What is “Mashup”
Remix culture can be defined as a set of practices, and artistic movements focus on the use of creativity, reuse, cutting, editing, juxtaposing, and recombining of original works from other people’s media creations and transforming to something new (P2P Foundation n.d). Nowadays, remix culture has been dominated by lots of amateur artists (Damien and Brian 2006, pp.1) which mean the Internet users today are transforming from consumer to prosumer as they can use complicated digital technology or intelligent application to create their own products. Last but not least, thanks for the Internet, their products can spread out quickly and widely, and they can receive feedback from other users around the world and become famous easily. Remix culture includes two kinds which are “Remix” and “Mashup”. In music, remix is to generate a new version of a recording by using the software to mix the old song with new musical elements (Fagerjord 2009, pp.190). Mashup is known as the activities that people can mix and combine content from more than one source to create something creative and new (Fitchter n.d ).
V.A – VPOP Mashup 2014 – Nguyễn Hải Phong
In Vietnam, a past few years, when movement of “Cover” has become too familiar and monotonous, “Mashup” was known as a new wave to stimulate the search for new challenge and attract many young people. A pioneer in this movement is composer Nguyen Hai Phong. Early last March, Nguyen Hai Phong introduced the video “V.A – VPOP Mashup 2014”, combining the 8 hit Vietnamese songs in 2013. He has meticulously cut some small parts of each MV, and then he combined all the parts he cut together in a video. In fact, this work is not easy like we think; in order to create a best mashup song, all the discrete tracks that we combine must go by a flow, which means that the music and the image must suitable and connect to each other. This mashup video quickly become the fever on social networking sites, and inspire mashup’s wave to the Vietnamese youth. Recently, many young people have also tried in this field and release many “mashup” products with many unique innovative styles.
The benefit and drawback of Remix Culture
As we can see that, remix culture brings many benefits to individual. Firstly, every netizen today can generate their own product independently through the support of editing software and digital technologies plus their ability of creativity and full of ambition. Moreover, with the help of social networking sites, their products not only can share with their friends but also with thousands of netizens around the world. However, remix culture also goes with some drawbacks related to copyright.
To conclude, remix culture is the new tendency that encourages the young generation to entertain and be creative. Moreover, it also brings many benefits to the consumers as well as producers. In fact, many amateur artists have rapidly appeared in Vietnamese “mashup” community with their own products. However, in this culture, creators should be careful with the copyright laws.
Damien, O & Brian, F 2006, ‘Mashups, remixes and copyright law’, Internet Law Bulletin, vol. 9, no. 2, pp. 17-19.
Fagerjoid, A 2009, ‘After Convergence: YouTube and Remix Culture’, Social Science: Media Science and Journalism, pp. 190
Fitchter, D n.d, ‘What Is a Mashup’, University of Saskatchewan Library, viewed 16 March 2015, <http://books.infotoday.com/books/Engard/Engard-Sample-Chapter.pdf>
Jameson, D.A 2011, ‘Who owns my words? Intellectual Property Right as a business issue’, Business Communication Quarterly, vol.74, no.2, pp. 210-215.
OECD 2007, ‘Participative Web: User-Created Content’, OECD, viewed 16 March 2015 <http://www.oecd.org/sti/38393115.pdf>
P2P Foundation n.d, ‘Remix Culture’, p2pfoundation, viewed 16 March 2015 <http://p2pfoundation.net/Remix_Culture>