All posts by pru3le92

No one will protect your personal information – Except You

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Human society is facing with the enormous impact of “invisible” things such as electronic media, and social networks today. Everyday, billions of people log on the Internet, participate in social networks, and share personal information to the community to contribute to the development of these services. In fact, almost every person, when they join the Internet and social networks, they seem considering it as a part of their life. However, along with the benefit of the Internet, there is a problem with the network security and personal liberty.

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The Internet was invented as a search engine and it is not the place for storing personal privacy. In another hand, the Internet creates a perfect feeling to be anonymous, and most of people feel that no one can see them through the screen. Therefore many users do not consider clearly when they share their personal information without knowing that one day it can go back to harm their lives. Nowadays, personal information is becoming the commodity for the advertising or marketing industry. For example, when I create an account on Google, Google always force me to use my real identity in order to have a Google account. At first, I always trust Google because it is one of the five popular website in the world and it provides Internet services that let me to send email, participate in social networking tools (Karch n.d). However, according to Thanh Nien news, Google collects your personal information to do something else (Nguyen 2012). In fact, Google collects data of audiences through the video they watch on YouTube, what they search for Google.com, what they write in Gmail, and services that they use on Google+. Those kind of services above such as YouTube, Gmail, Blogger, Google + and Web History will record all of user’s choices to know about their behaviours. After that, Google can give your personal information such as your behaviour, favorites, etc. to organizations or businesses who want to reach potential clients. According to an analysis, “Google earned $14,7 per 1,000 searches in 2010” (Minh 2014). Sarah Downey, a privacy expert on Internet who works in Abine software company explained that: “The social networking is clearly revealed a chain of data supplying. The private companies collect this data and sell them to other companies, or deliver to the government. So, if you want to be more privacy, you should limit the data that the company collects about you” (Phuong 2014). It is so familiar when you see the advertisement on the Internet about “Answer those question, you can win a Samsum or an IPhone”. In fact, this is also a way to collect your information. Furthermore, nowadays, a lot of the telephone networks such as Mobifone, Viettel, Vinaphone also sell personal information to have extra income (Thuan & Phuong 2015). The result is that many people are disturbed of insurance companies, marketing companies, or those companies asking for sponsors, etc. Last but not least, hackers also can steal your personal information to do business or they can make you embarrass with the online community or even harm your lives.

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Figure 1: Reproduced form HVCSND n.d

In order to not be the victim, you should protect your personal information while online. Firstly, you should be careful to not give so much information to the online companies such as online shopping, Google, Facebook, etc. Secondly, you only allow friends who you really know to connect with you or else you can be fooled by strangers. Last but not least, you always control strictly the information that you post online because when you already post something online, it is difficult to take the information back. Although Vietnam has created the laws to protect personal information, but I think the more careful you are, the more you will feel save.

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Reference

Karch, M n.d, ‘What is Google?’, About Tech, viewed 23 April 2015, <http://google.about.com/od/googlebasics/p/whatisgoogle.htm>

Nguyen, C 2012, ‘Quyền riêng tư trên mạng sẽ mỏng manh hơn’, Thanh Nien News, 3 March, viewed 23 April 2015, <http://www.thanhnien.com.vn/cong-nghe-thong-tin/quyen-rieng-tu-tren-mang-se-mong-manh-hon-75381.html>

Phuong, L 2014, ‘Quyền riêng tư trên mang: Hãy tự bảo vệ!’, Tuoi Tre News, 6 April, viewed 23 April 2015, <http://nhipsongso.tuoitre.vn/tin/20140406/quyen-rieng-tu-tren-mang-hay-tu-bao-ve/601386.html>

Minh, H 2014, ‘Google và Facebook kiếm được bao nhiêu từ bạn’, Tuoi Tre News, 6 April, viewed 23 April 2015, <http://nhipsongso.tuoitre.vn/tin/20140406/quyen-rieng-tu-tren-mang-hay-tu-bao-ve/601386.html>

Thuan, Q & Phuong, M 2014, ‘Nhà Mạng Lộ Thông Tin Riêng Tư’, Thanh Nien News, 8 Octorber, viewed 23 April 2015, <http://www.thanhnien.com.vn/kinh-te/nha-mang-lo-thong-tin-rieng-tu-501512.html>

VCSND n.d, ‘Mua bán thong tin cá nhân: Loại hình tội phạm mới’, image, hvcsnd, viewed 23 April 2015,

<http://www.hvcsnd.edu.vn/vn/Acedemy/Hoat-dong-toi-pham/61/2204/Mua-ban-thong-tin-ca-nhan-Loai-hinh-toi-pham-moi.aspx>

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What happen when you “Like” on Facebook?

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Figure 1: A trick to farm “Like” on Facebook

It is an image of a baby who is in critical condition. The photo attaches with a message of support “1 Like to support this baby”. Without a second thought, you may click like or share to show your sympathy, however, don’ you wonder whether it is true or not? If you actually click “Like” or “Share” to support the page, welcome to “Like Farming” on Facebook’s world.

So how the “Like Farming” works? According to ATMC 2013, a person or a group of people generates a page on Facebook and starts posting a touching image with a quote or anything content, which touch the psychology of viewers. You click “Like” to that page and it now appears on your news feed. Whenever you interact with this page such as comment, this will automatically appears in your friend’s news feed. The more people see the page, the more people click “Like”. Just like that, the page will be well known across the bridge relationship on social networks.

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Figure 2: Reproduced from Philips 2013

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Figure 3: Selling Fan Page on Facebook

So why “Like Farming” is bad? Like farming is a scam, and when you fall for the scam you spread the fake information to newsfeed everywhere, including your friends” (Kleinberg 2013). When you click “Like” to a pitiful image, you may think that you are contribute a little support to those who are in difficult circumstance. However, the truth is that not only you are hurting the victim or their family, but also you are helping those who abuse this tactic to evoke sympathy of the viewers in order to earn profit. In another word, the suffering of the victim is brought out as a joke to help the scammers to reach their nefarious purposes.

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Figure 4: A page with 65,000 fans being sold as 65 million VND

So what is nefarious purpose? Once the page get more than a hundred thousand of fans, the creator will start to strip the page and get a new name to promote something else such as product advertising, sales. In additional, same as other media that sell advertising, the page also can be sold to the black-market websites or to someone who needs it (Gross 2014). Moreover, if the site managers do not want to sell the page, they can rent the page for business. For example, the site manager will contact a shop selling clothes or food and let them rent the page for 1 to 5 million per month (depending on the amount of fans).

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Figure 5: The price of page related to the amount of fans

In general, Facebook is a powerful advertising tool, which only bring benefits to your business (Eastman n.d.). We can easily reach huge number of audience by using Facebook pages to advertise products/services (Crisrofaro et al. 2014). Some of new companies bought this kind of service to earn profit for their business (Brand Channel n.d.) but they did not know that they are victims of the hoax. Therefore, we should prevent this trick by considering clearly about what we “Like” on Facebook so that we will not feel regret later when we know that we are putting money in the pocket of scammers.

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Word Count: 554

Reference

ATMC n.d., ‘Greeting ATMC Internet Customers!’, ATMC, viewed 21 April 2015, <http://www.atmc.net/res/pdfs/internetinsights/2013July.pdf>

Crisrofaro, ED, Friedman, A, Jourjon, G, Kaafar, MA & Shafiq, MZ 2014, ‘Pay for Likes? Understanding Facebook Like Fraud Using Honeypots’, arxiv.org, viewed 21 April 2015, <http://arxiv.org/pdf/1409.2097v2.pdf>

Eastman, K n,d., ‘The Power of Facebook Advertising‘, TN Media Blog, viewed 21 April 2015, <http://www.tnmedia.com/facebook-advertising/>

Kleinberd, S 2013, ‘The Facebook likes you should dislike’, Chicago Tribune, viewed 21 Apirl 2015, <http://articles.chicagotribune.com/2013-08-08/features/ct-tribu-social-media-scam-likefarming-20130808_1_facebook-photos-newsfeed-the-facebook>

Phillip, L 2013, ‘ Why You are Already In a Facebook Like Farm, image, Koozai, 6 August, viewed 21 April 2015, <http://www.koozai.com/blog/social-media/you-are-a-like-farm/>

With Remix Culture, The Youth Feel Free to be Creative with “Mashup”

Since the occurrence of Web2.0 and the innovation of digital devices, people around the world have communicated and interacted with each other more effectively, easily and quickly through sharing information on the Internet (Jameson 2011, pp.211). Based on the increase of Internet users and the appearance of User-Generated Content (UGC), it creates many to many communication as well as empower the users to contribute to collaborating, rating, developing, sharing Internet content, customizing Internet application by expressing themselves through UGC and generate their own products based on the original resources (OECD 2007). From here, remix culture has appeared and widely popular around the world. This blog will use the case ” V.A – VPOP Mashup 2014 – Nguyen Hai Phong” which is one of the hottest remix culture products in Vietnam on YouTube to explain how and why the netizens create and share their products, as well as the positive and negative effects of remix culture.

What is “Remix culture”? What is “Remix”? What is “Mashup”

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Remix culture can be defined as a set of practices, and artistic movements focus on the use of creativity, reuse, cutting, editing, juxtaposing, and recombining of original works from other people’s media creations and transforming to something new (P2P Foundation n.d). Nowadays, remix culture has been dominated by lots of amateur artists (Damien and Brian 2006, pp.1) which mean the Internet users today are transforming from consumer to prosumer as they can use complicated digital technology or intelligent application to create their own products. Last but not least, thanks for the Internet, their products can spread out quickly and widely, and they can receive feedback from other users around the world and become famous easily. Remix culture includes two kinds which are “Remix” and “Mashup”. In music, remix is to generate a new version of a recording by using the software to mix the old song with new musical elements (Fagerjord 2009, pp.190). Mashup is known as the activities that people can mix and combine content from more than one source to create something creative and new (Fitchter n.d ).

V.A – VPOP Mashup 2014 – Nguyễn Hải Phong

In Vietnam, a past few years, when movement of “Cover” has become too familiar and monotonous, “Mashup” was known as a new wave to stimulate the search for new challenge and attract many young people. A pioneer in this movement is composer Nguyen Hai Phong. Early last March, Nguyen Hai Phong introduced the video “V.A – VPOP Mashup 2014”, combining the 8 hit Vietnamese songs in 2013. He has meticulously cut some small parts of each MV, and then he combined all the parts he cut together in a video. In fact, this work is not easy like we think; in order to create a best mashup song, all the discrete tracks that we combine must go by a flow, which means that the music and the image must suitable and connect to each other. This mashup video quickly become the fever on social networking sites, and inspire mashup’s wave to the Vietnamese youth. Recently, many young people have also tried in this field and release many “mashup” products with many unique innovative styles.
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https://www.youtube.com/watch?v=4EqypOPZMC4

The benefit and drawback of Remix Culture

As we can see that, remix culture brings many benefits to individual. Firstly, every netizen today can generate their own product independently through the support of editing software and digital technologies plus their ability of creativity and full of ambition. Moreover, with the help of social networking sites, their products not only can share with their friends but also with thousands of netizens around the world. However, remix culture also goes with some drawbacks related to copyright.

To conclude, remix culture is the new tendency that encourages the young generation to entertain and be creative. Moreover, it also brings many benefits to the consumers as well as producers. In fact, many amateur artists have rapidly appeared in Vietnamese “mashup” community with their own products. However, in this culture, creators should be careful with the copyright laws.

Reference

Damien, O & Brian, F 2006, ‘Mashups, remixes and copyright law’, Internet Law Bulletin, vol. 9, no. 2, pp. 17-19.

Fagerjoid, A 2009, ‘After Convergence: YouTube and Remix Culture’, Social Science: Media Science and Journalism, pp. 190

Fitchter, D n.d, ‘What Is a Mashup’, University of Saskatchewan Library, viewed 16 March 2015, <http://books.infotoday.com/books/Engard/Engard-Sample-Chapter.pdf>

Jameson, D.A 2011, ‘Who owns my words? Intellectual Property Right as a business issue’, Business Communication Quarterly, vol.74, no.2, pp. 210-215.

OECD 2007, ‘Participative Web: User-Created Content’, OECD, viewed 16 March 2015 <http://www.oecd.org/sti/38393115.pdf>

P2P Foundation n.d, ‘Remix Culture’, p2pfoundation, viewed 16 March 2015 <http://p2pfoundation.net/Remix_Culture>